Observe people in any public area these days and there's a good chance you'll see many of them browsing the web on a smartphone. In order to provide mobile web users with an optimal experience, you need a mobile-friendly responsive website and mobile web development to ensure that your website is optimized for smartphone display. Nobody wants to browse a desktop website on their smartphone, that is the reason why mobile websites are specifically designed.
Research on mobile website usability shows that mobile-optimized websites significantly improve user experience and sales.
Faster Download Speed Mobile websites are specifically designed for mobile standards and optimal download speed, which means less waiting and more browsing.
Engagement A mobile website allows you to immediately engage users with mobile-specific features such as click-to-call, mapping functions. Furthermore, if you're a local business you can use location-aware technology in order to help visitors find your website when they are in a geographic proximity.
Improved SEO performance A mobile website provides improved rankings on mobile-friendly search engines such as Google and Yahoo.
Brand Identity A mobile website immediately helps you stand out and makes a positive statement before you've said anything. Portability and Connectivity A mobile website can be accessed anywhere, any time. This level of connectivity provides an opportunity to connect with target audiences in many smart ways.